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Podstawy marketingu : praca zbiorowa / Red. Jerzy Altkorn. - Wyd. 3 zm. i poszerz. - Kraków : Instytut Marketingu, 1995. - 436 s. : rys., wykr. ; 21 cm.
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Notes:
Bibliography, etc. note
Bibliogr. s. 429-436.
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